Lora GENE is a lifestyle concept combining womanhood and community. The mission is to leave women empowered and ready to create global change. Women all over the world inspire Lora GENE; their beauty, their spirit, their power. Assertive, independent, and not afraid to take a sartorial challenge; Lora GENE has continued to push the boundaries of conventional design, understanding the intricacies of the female form. The result; clean, minimalistic, feminine wardrobe staples, that boast intelligent tailoring and out of the box design elements. The women of Bulgaria and their crafts- knitters, spinners, creators of all kinds, have inspired many of the designs. Bulgaria is also extremely rich in natural resources such as roses, herbs, silk, and Orpheus- ingredients that are used as the base of many of the Lora GENE beauty products. Lora Nikolaeva started Lora Gene, as she yearned to truly create change. The foundations of the lifestyle concept are brought together by a desire to improve the lives of the women behind the brand that make the clothes and the women that wear the clothing too. Supporting all women is the unwavering vision of Lora GENE, with tremendous investment in social action initiatives taking place behind the scenes.
Lora GENE believes in putting sustainability at the core of everything we do. As one of the leading ethical clothing companies in the world, we feel it’s important to leverage our influence and align economic development with environmental care. We believe in social responsibility and the future of shared commercial and creative platforms. There is power in community and we value it over the competition often found in the fashion industry. We aim to build a business model functioning with a transparent supply chain in which each fragment respects both the present-day environment and the essential connection between humanity and nature.
Lora GENE believes in putting sustainability at the core of everything we do. As one of the leading ethical clothing companies in the world, we feel it’s important to leverage our influence and align economic development with environmental care. We believe in social responsibility and the future of shared commercial and creative platforms. There is power in community and we value it over the competition often found in the fashion industry. We aim to build a business model functioning with a transparent supply chain in which each fragment respects both the present-day environment and the essential connection between humanity and nature.
How to take care of your silks?
1
We believe clothing care is equally important as investing in sustainable buys, as with it your garments are likely to last and remain in good condition. Keep reading for our top tips on taking care of your silk garments.
The Truth about silk
2
Silk is considered one of the most viable fibres on the planet, particularly when it comes to sustainability. It’s antibacterial and has a considerably lower environmental impact - not to mention it creates beautiful long-wearing garments.
On the third day of Christmas, Lora Gene gave to me
3
In our second edition of the exclusive ‘12 days of Christmas’ series, we’re bringing you a little bit closer to the people that are considered the heart-centre of our business - the makers. If you haven’t already seen our #herstory action over on Instagram, we are intentionally centring and amplifying the voices of the garment workers that are often overlooked, underpaid and undervalued in the fashion industry.
Humanising fashion: An ethical approach to Black Friday
4
Whether you celebrate Christmas, or just enjoy the break that comes with the historical significance of Christ’s birth. The Christmas season shapes the biggest national holiday in the UK’s calendar. It is in those few days that people often talk about inwardly reflecting and if you're like me, you’re surely thinking about how the world around you has changed as we approach the end of another year.